Pokémon Celebrates 30th Birthday With a Unique Logo for Each Creature

The Pokémon Company is marking 30 years with a custom logo for every Pokémon (1000+), each featuring the creature on the right leaping from a Poké Ball–like zero atop a 30-year base, with colors matched to the individual Pokémon. Some logos have been shared online and spotted around Japan; the campaign follows a year-long celebration that kicked off with a Super Bowl ad, and Serebii has an archive of the logos as the anniversary nears February 27, 2026.