Nike unveiled new track and field uniforms for the 2024 Olympics, including a controversial bodysuit for Team USA that some athletes and fans criticized for being uncomfortable and revealing. Nike responded by emphasizing the range of options available, including shorts, and stating that female athletes' comfort was a priority. The backlash reflects ongoing debates over sexism in women's sports attire, with some expressing concerns about sexualization and lack of coverage. Despite the controversy, Nike emphasized that the uniforms were athlete-informed and tailored to support various body types and sports disciplines.
Nike responds to backlash over revealing and sexist women's track and field uniforms by offering multiple options for the upcoming Paris Games, including both briefs and shorts. Athletes criticized the initial kit for prioritizing skimpiness over function, prompting debate over revealing outfits for women Olympians. Some athletes, like U.S. steeplechaser Colleen Quigley, called for custom tailoring to ensure proper fit, while Nike stated it will have tailors available for Olympic and Paralympic athletes this year.
Lincoln-based company Opendorse, which helps athletes connect with companies and brands, has been named as a pioneer on Time's list of top 100 companies. Co-founder and CEO Blake Lawrence said the honor is proof that athlete empowerment is center stage at all levels of sports, and the NIL industry has representation on the global level. Opendorse has seen business boom since rule changes a couple of years ago that allowed college athletes to start making money off their name, image and likeness, with about 90,000 college athletes cashing in using Opendorse and total earnings for those athletes expected to top $100 million by the end of this year.
