TIME100 Most Influential Companies of 2023 Announced, Including Lincoln Firm and Chess.com
Lincoln-based company Opendorse, which helps athletes connect with companies and brands, has been named as a pioneer on Time's list of top 100 companies. Co-founder and CEO Blake Lawrence said the honor is proof that athlete empowerment is center stage at all levels of sports, and the NIL industry has representation on the global level. Opendorse has seen business boom since rule changes a couple of years ago that allowed college athletes to start making money off their name, image and likeness, with about 90,000 college athletes cashing in using Opendorse and total earnings for those athletes expected to top $100 million by the end of this year.