All articles tagged with #advertisements
Comic-Con 2025 in San Diego features extensive advertising and installations across the Gaslamp District, promoting various film and TV franchises such as The Walking Dead, Demon Slayer, and Marvel's Fantastic Four, with studios and streamers showcasing their latest content through large-scale ads and activations.
The NCAA Playing Rules Oversight Panel has approved commercial sponsor advertisements on football fields for regular-season games across all three divisions starting in 2024, allowing schools to generate additional revenue.
Instagram is testing a new "ad break" feature that forces users to watch non-skippable ads, a move that has sparked backlash from users. The trial aims to drive value for advertisers, but it remains uncertain if it will be implemented permanently. Similar to YouTube's non-skippable ads, this change could lead to decreased user engagement, as suggested by a TikTok study.
Microsoft is testing opt-out "recommended apps" from the Microsoft Store in the Start menu of Windows 11, introducing advertisements to this previously ad-free area of the OS. Users can opt out of these recommended apps, but the move has sparked criticism for being chintzy and obnoxious, adding to the feeling of Windows constantly imposing unwanted changes. Beta channel users will be the first to experience these ads, and their feedback may influence whether the feature gets released to all users.
Ben Affleck stars in a Dunkin Donuts ad with Jennifer Lopez, Tom Brady, and Matt Damon, while other brands like Verizon, State Farm, and STōK Cold Brew Coffee also release star-studded Super Bowl commercials. The ads feature celebrities like Beyoncé, Danny DeVito, Arnold Schwarzenegger, Sir Anthony Hopkins, Martin Scorsese, Cardi B, Patrick Stewart, Christopher Walken, Tina Fey, Lionel Messi, Aubrey Plaza, Scarlett Johansson, and more, showcasing a variety of humorous and heartwarming moments to capture the attention of over 100 million viewers during the big game.
Super Bowl 2024 will feature a lineup of star-studded commercials, including appearances by Jennifer Aniston, Chris Pratt, Ice Spice, and David Beckham. The ads will cover a range of products and themes, from M&M's to skincare and sports betting, with notable spots from brands like Pringles, Mountain Dew, and Verizon. The game will air on CBS and Paramount+ at 6 p.m. on Sunday, Feb. 11, and will also include appearances by Tom Brady, Jenna Ortega, and other celebrities.
Xbox Game Pass may become available for free in the future, with the condition that players watch a certain amount of advertisements. Tim Stuart, Microsoft Gaming CFO, shared this vision during a Wells Fargo summit, suggesting that players could watch ads in exchange for a designated amount of time with Xbox Game Pass Cloud streaming. This model aims to provide a cheaper way for gamers to access the platform, particularly for those who may not have other means to do so. However, it is important to note that this is just an idea and not a confirmed plan.
Elon Musk misspelled Disney CEO Bob Iger's name as "Eiger" in a series of tweets criticizing Disney's advertising practices. Musk accused Iger of endorsing child exploitation material by continuing to advertise with Meta Platforms despite a lawsuit alleging the distribution of child sexual abuse material on the platform. While some users supported Musk's argument, others criticized him for hypocrisy, pointing out issues on his own platform. The misspelling of Iger's name trended on X, with users engaging in the discussion.
Meta Platforms, the parent company of Facebook and Instagram, will introduce subscription plans in Europe to allow users to access the platforms without advertisements, in compliance with European Union regulations. The monthly subscription will cost 9.99 euros for web users and 12.99 euros for iOS and Android users. This move comes as the EU regulations threaten Meta's ability to personalize ads without user consent, and the company aims to offer a choice between a free, ad-supported plan and an ad-free paid subscription to comply with the regulations without impacting its ad business.
Burger King, Asos, and HelloFresh have pulled their advertisements from the Rumble platform, where comedian Russell Brand broadcasts his weekly show, following allegations of rape and sexual assault against him. Despite the backlash, Brand vows to continue publishing videos on the platform. While some large brands have removed their ads, Apple and Amazon Music still feature Brand's content. YouTube has also suspended Brand's ability to earn money through his channel. Brand denies the allegations and accuses media outlets and social media platforms of conspiring against him, claiming they stifle free speech. Additional women have come forward with fresh claims of sexual misconduct.
Amazon Prime Video will begin including "limited advertisements" in its television shows and movies starting in early 2024, as the company aims to invest more in content. The ads will be introduced in the US, UK, Germany, and Canada, with other countries to follow later in the year. However, Amazon will also offer an ad-free option for an additional $2.99 per month for US Prime members. Live sports on Prime Video, such as Thursday Night Football, will still have ads. This move comes as prices for competing streaming services like Disney+ and Hulu are increasing. Netflix, on the other hand, continues to see strong sign-ups despite efforts to curb password-sharing. Warner Bros. Discovery's streaming platform, Max, also offers different membership plans with and without ads.
Amazon Prime Video will introduce advertisements during shows and movies starting in early 2024, offering two tiers of subscriptions. The price of Prime membership will remain the same with ads, but an additional $2.99 per month will be required for ad-free content. The company aims to have "meaningfully fewer ads" than other streaming TV providers and plans to roll out the tiers in several countries. This move follows a trend among streaming services to implement ad-tier systems to balance subscription costs and content quality.
Amazon plans to introduce "limited advertisements" on its Prime Video streaming platform in the US, UK, Germany, and Canada in early 2024, with other countries to follow later that year. Prime members will be notified of the change and have the option to sign up for an ad-free experience for an additional $2.99 per month. The move comes as Amazon looks to invest in content while undergoing cost-cutting measures and follows price increases and ad-supported tiers on competing streaming services.
Android Authority conducted a poll asking if people believe their phones are listening to them for ad-related reasons. The poll excluded reasons like wake words for Google Assistant. Many people have reported seeing ads for topics they have only spoken about, leading to concerns about privacy.
YouTube TV is now selling sponsorships for its popular zen moments, which were previously used to fill unsold or partially filled ad breaks. The move is aimed at increasing revenue to keep subscription costs down. The company is also planning to introduce customizable multiview and improved picture quality in the near future.