Amazon Prime Video to Introduce Ads in 2024, with Optional Ad-Free Subscription

Amazon Prime Video will introduce advertisements during shows and movies starting in early 2024, offering two tiers of subscriptions. The price of Prime membership will remain the same with ads, but an additional $2.99 per month will be required for ad-free content. The company aims to have "meaningfully fewer ads" than other streaming TV providers and plans to roll out the tiers in several countries. This move follows a trend among streaming services to implement ad-tier systems to balance subscription costs and content quality.