Meta Launches Ad-Free Subscription Service for Facebook and Instagram in Europe
TL;DR Summary
Meta Platforms, the parent company of Facebook and Instagram, will introduce subscription plans in Europe to allow users to access the platforms without advertisements, in compliance with European Union regulations. The monthly subscription will cost 9.99 euros for web users and 12.99 euros for iOS and Android users. This move comes as the EU regulations threaten Meta's ability to personalize ads without user consent, and the company aims to offer a choice between a free, ad-supported plan and an ad-free paid subscription to comply with the regulations without impacting its ad business.
- Meta introduces ad-free plans for Instagram, Facebook in Europe Reuters
- Meta introduces ad-free subscription service in the EU Yahoo Finance
- Facebook and Instagram launch a paid ad-free subscription The Verge
- Facebook and Instagram to Offer Subscription for No Ads in Europe Meta Store
- In Europe, Meta Offers Ad-Free Versions of Facebook and Instagram for First Time The New York Times
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