Amazon Prime Video Introduces Ads, Offers Ad-Free Option for a Fee

Amazon plans to introduce "limited advertisements" on its Prime Video streaming platform in the US, UK, Germany, and Canada in early 2024, with other countries to follow later that year. Prime members will be notified of the change and have the option to sign up for an ad-free experience for an additional $2.99 per month. The move comes as Amazon looks to invest in content while undergoing cost-cutting measures and follows price increases and ad-supported tiers on competing streaming services.