Swatch apologizes for controversial 'slanted eye' ad amid Chinese backlash
TL;DR Summary
Swatch apologized and withdrew ads featuring an Asian male model making a 'slanted eye' gesture after online backlash in China, where the images were seen as racially insensitive. The company expressed regret for any distress caused and took down the materials worldwide, amid ongoing challenges in the Chinese market affecting its revenue.
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- Swiss watchmaker Swatch apologies for ad showing gesture seen as racist AP News
- Watchmaker Swatch apologizes for 'slanted eye' ad after online backlash in China NBC News
- Swatch pulls ‘slanted eye’ ad after backlash in China The Guardian
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