Swatch apologizes for racist ad featuring Asian model in China
TL;DR Summary
Swiss watchmaker Swatch apologized and withdrew an ad featuring a model pulling his eyes, which was deemed racist and sparked a boycott call in China. Despite the apology, critics remained angry, accusing the company of discrimination and profit-driven motives, amid ongoing tensions and previous boycotts of foreign brands in China.
- Swatch apologises for 'slanted eyes' ad after uproar in China BBC
- Watchmaker Swatch apologises for ‘slanted eye’ ad after online backlash in China CNN
- Swatch pulls ‘racist’ advert featuring Asian model in ‘slanted eyes’ pose The Independent
- Swiss watchmaker Swatch apologies for ad showing gesture seen as racist AP News
- Swatch pulls ‘slanted eye’ ad after backlash in China The Guardian
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