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Ad Campaigns

All articles tagged with #ad campaigns

politics2 years ago

"Portland Mayor and Officials Take Action Against Powerful Ad Campaigns and Public Drug Use to Revitalize the City"

Portland Mayor Ted Wheeler condemns powerful groups' ad campaigns that criticize the city, arguing that they harm its reputation and discourage investment. He specifically points to billboards erected by an advocacy group called People for Portland, which blame local officials for crime and homelessness issues. While crime rates in Portland are declining, negative perceptions of the city have increased. Wheeler believes that these campaigns disincentivize tourism, business investments, and prospective residents. He urges donors to reconsider supporting such negative press and instead focus on supporting the city's recovery and revitalization efforts.

via Oregon Public Broadcasting|
#ad-campaigns#downtown-revitalization#mayor-ted-wheeler
advertising-technology2 years ago

Google Removes Similar Audiences Feature

Google will remove similar audiences from all ad groups and campaigns on August 1. Marketers can opt into optimized targeting and audience expansion or manually turn off campaigns. While the new automation features aim to improve reach and ROI, losing similar audience data generated from first-party data may concern users. Google encourages an audience strategy anchored in automation to market at the speed of consumers and meet privacy expectations. The transition is part of Google's efforts to phase out third-party cookies and develop more durable strategies for business growth.

via Search Engine Land|
#ad-campaigns#advertising-technology#automation
social-media2 years ago

Twitter's Blue Verification Mark Controversy Resurfaces

Twitter is restoring Blue verification marks for large accounts, even if they didn't pay for subscriptions. Many notable accounts, including Neil Gaiman, Riyad Maharez, Lil Nas X, Janel Parrish Long, and Richard Osman, have confirmed they didn't pay for the blue badge. Elon Musk had previously said he was "personally paying" for the subscription for a few accounts, but the company seems to be extending that gift to many accounts. Verification has been a hotly contested topic under the new Twitter management, with the company now asking brands to pay for verification to run ad campaigns on the platform.

via TechCrunch|
#ad-campaigns#blue-verification#elon-musk
advertising-technology2 years ago

Google Ads to Introduce Generative AI.

Google plans to integrate generative AI into its advertising business through Performance Max, a program that uses an algorithm to determine ad placement, budget allocation, and simple ad copy creation. Advertisers can submit creative content, and the AI will "remix" these materials to generate ads that target specific audiences and meet objectives like sales targets. However, concerns have been raised about the potential for the tool to disseminate misinformation. Google intends to implement strict safeguards to prevent such errors as it rolls out its new generative AI features.

via Search Engine Land|
#ad-campaigns#advertising-technology#generative-ai