Google Ads to Introduce Generative AI.

Google plans to integrate generative AI into its advertising business through Performance Max, a program that uses an algorithm to determine ad placement, budget allocation, and simple ad copy creation. Advertisers can submit creative content, and the AI will "remix" these materials to generate ads that target specific audiences and meet objectives like sales targets. However, concerns have been raised about the potential for the tool to disseminate misinformation. Google intends to implement strict safeguards to prevent such errors as it rolls out its new generative AI features.