"Unveiling the 7 Unique Age Experiences of GenX Women: A Groundbreaking Study"

A study by Nottingham Business School reveals that Generation X women experience age in seven distinct ways, influenced by factors such as caring responsibilities and menopause. These 'frames' of aging range from viewing age as an attitude to rejecting it as a cultural construct. The study highlights the challenges for marketers in targeting this demographic, as traditional age-based categorization may not be appropriate. GenX women are a sizable and attractive market, but their diverse perspectives on aging require a more nuanced approach.