The Brain's Influence on Craving Fatty Foods: Milkshake Neuroscience

Brain imaging studies have revealed that high-fat foods, such as milkshakes, activate the orbitofrontal cortex (OFC) in the brain, which is involved in reward processing. Researchers found that the smooth texture of fatty foods influences the allure of the food and guides eating behavior. The study also showed that individuals with more sensitive OFCs to fatty texture were more likely to consume larger amounts of high-fat foods. These findings could contribute to the development of low-calorie food formulations and provide insights into the neural mechanisms of overeating.