Gen Zers Embrace Entrepreneurship as the Path to Wealth, Instagram Report Reveals

According to Instagram's year-end trend report, one in three Gen Zers believe that the best way to achieve financial success is through some form of self-employment, signaling a shift away from the traditional American Dream narrative. Gen Zers are becoming less convinced that climbing the corporate ladder and buying a home is the path to wealth, as they witness economic uncertainty, housing market challenges, and stagnant wages. Many Gen Zers are experiencing worker burnout and financial stress, leading them to seek alternative ways to earn income, such as side hustles and freelancing. Social media platforms like TikTok offer opportunities for self-employment and the potential for fame, money, and a flexible lifestyle.