Ford's EV Struggles Lead to Embrace of Hybrids

Ford Motor Co. plans to introduce more hybrid models as it faces widening losses on its electric vehicles (EVs). CEO Jim Farley stated that the popularity of hybrid systems, particularly in the F-150 pickup and Maverick pickup, has surprised the company. Ford aims to leverage the efficiency of hybrid systems for specific duty cycles while adding new capabilities through battery technology. The decision to focus on hybrids aligns with customer preferences and allows Ford to offer an in-between option for power-hungry but EV-wary drivers. Despite the emphasis on hybrids, Ford remains committed to its EV push, although the ramp-up may take longer than anticipated.