OpenAI to Trial Ads in ChatGPT Replies
TL;DR Summary
OpenAI will begin testing ads in ChatGPT responses on the free tier and the new ChatGPT Go plan, with ads appearing under the main reply, clearly labeled and not influencing the answers. Advertisers won’t access conversations, and OpenAI will use some personalization data to match ads to topics. Non-ad tiers Plus, Pro, Business, and Enterprise remain ad-free. The Financial Times reports expected ad revenue in the low billions for 2026.
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- OpenAI could generate $25 billion in annual ad revenue by 2030, and that should worry Google, top tech analyst says Business Insider
- As competition heats up, OpenAI changes course and introduces ads on ChatGPT MarketWatch
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