"Ford CEO Champions 'Pro' Business Over Tesla in Auto Industry's Future"

Ford CEO Jim Farley urged investors to shift focus from Tesla and its FSD driver-assistance systems to Ford's "Pro" fleet business, which doubled pre-tax earnings last year to $7.2 billion. The Pro unit encompasses traditional fleet and commercial businesses, telematics, logistics, and other connective operations for business customers, with expected pre-tax earnings of $8-9 billion this year. Farley emphasized the undervaluation of Ford Pro, drawing comparisons to Ferrari's undervaluation before being spun out of Fiat Chrysler. He also noted that fleet customers are adopting all-electric vehicles faster than anticipated, positioning the Pro operations as a key part of Ford's restructuring and growth plan.