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Oxford's 2024 Word of the Year: 'Brain Rot' Highlights Social Media Impact

Originally Published 1 year ago — by The Guardian

Featured image for Oxford's 2024 Word of the Year: 'Brain Rot' Highlights Social Media Impact
Source: The Guardian

"Brain rot" has been named Oxford's word of the year for 2024, highlighting concerns over the impact of excessive consumption of trivial online content, particularly on social media. The term, which dates back to 1854, reflects current cultural conversations about technology's influence on mental states. It was chosen from a shortlist of six words, with significant input from public voting. The selection underscores the growing awareness of digital content's effects, especially among younger generations like Gen Z and Gen Alpha.

Oxford's 2024 Word of the Year: Brain Rot Explained

Originally Published 1 year ago — by BBC.com

Featured image for Oxford's 2024 Word of the Year: Brain Rot Explained
Source: BBC.com

"Brain rot" has been named the Oxford University 2024 Word of the Year, reflecting concerns about the impact of consuming excessive low-quality online content, particularly on social media. The term, which saw a 230% increase in usage from 2023 to 2024, describes the perceived deterioration of mental or intellectual capacity due to trivial content consumption. Although first used by Henry David Thoreau in 1854, it has gained popularity among Gen Z and Gen Alpha. Oxford Languages President Casper Grathwohl notes the word highlights societal anxieties about virtual life.