Oxford's 2024 Word of the Year: 'Brain Rot' Highlights Social Media Impact

"Brain rot" has been named Oxford's word of the year for 2024, highlighting concerns over the impact of excessive consumption of trivial online content, particularly on social media. The term, which dates back to 1854, reflects current cultural conversations about technology's influence on mental states. It was chosen from a shortlist of six words, with significant input from public voting. The selection underscores the growing awareness of digital content's effects, especially among younger generations like Gen Z and Gen Alpha.