All articles tagged with #younger consumers
Taco Bell is expanding its focus on beverages with the new Live Más Café concept, aiming to attract younger customers and grow its drink sales to $5 billion by 2030. The concept features a variety of innovative drinks inside existing restaurants, with strong sales performance in its initial locations indicating a successful strategy to capitalize on the growing trend of beverage innovation among Gen Z and millennials.
Younger consumers are increasingly turning to "buy now, pay later" options as credit card debt and delinquencies rise, with experts warning of a potential credit card crisis. A Bank of America survey revealed that nearly three in four Gen-Zers have reduced their spending due to higher inflation. VantageScore CEO Silvio Tavares noted that banks and credit card lenders are already pulling back, reducing the number of new credit accounts, while buy now, pay later providers continue to see growth. Tavares cautioned that if credit deterioration occurs in the next few months, it could be concerning for consumers who may face difficulty making payments.