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Watch Industry

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Rolex Makes Headlines with Acquisition of Bucherer

Originally Published 2 years ago — by Forbes

Featured image for Rolex Makes Headlines with Acquisition of Bucherer
Source: Forbes

Swiss watchmaking brand Rolex has acquired Bucherer, one of the world's largest watch retailers. Bucherer will continue to operate as an independent company under its own name. The acquisition aims to preserve the long-standing partnership between the two companies and expand Rolex's presence in Bucherer's 100 stores worldwide. The move is expected to allow Rolex to sell its sought-after watches exclusively through Bucherer stores. The acquisition is subject to approval from Swiss competition authorities.

Rolex Acquires Bucherer in Groundbreaking Deal

Originally Published 2 years ago — by HODINKEE

Featured image for Rolex Acquires Bucherer in Groundbreaking Deal
Source: HODINKEE

Rolex has made a surprising move by acquiring renowned retailer Bucherer, after a long-standing authorized retailer relationship. The details of the ownership structure and the impact on Bucherer's operations are yet to be determined. Bucherer operates over 100 locations globally, with 53 retailing Rolex and 48 retailing Tudor. This acquisition follows Bucherer's purchase of Tourneau in 2018.