Rolex Makes Headlines with Acquisition of Bucherer
Originally Published 2 years ago — by Forbes
Swiss watchmaking brand Rolex has acquired Bucherer, one of the world's largest watch retailers. Bucherer will continue to operate as an independent company under its own name. The acquisition aims to preserve the long-standing partnership between the two companies and expand Rolex's presence in Bucherer's 100 stores worldwide. The move is expected to allow Rolex to sell its sought-after watches exclusively through Bucherer stores. The acquisition is subject to approval from Swiss competition authorities.