"AMC Settles $8M Class Action Lawsuit Over Meta Pixel Violation"
Originally Published 1 year ago — by Ars Technica
AMC has proposed an $8.3 million settlement for allegedly violating the Video Privacy Protection Act (VPPA) by sharing subscribers' viewing history with tech companies like Google, Facebook, and X. The settlement impacts an estimated 6 million subscribers of AMC's streaming services. The VPPA, passed in 1988, prohibits video service providers from sharing identifiable information about individuals' video materials or services. AMC denies wrongdoing but has agreed to suspend, remove, or modify the operation of tracking technologies to avoid disclosing specific video content. A hearing to approve the proposed settlement is scheduled for May 16, and subscribers have until April 9 to submit claims. Patreon has also challenged the VPPA's constitutionality in a similar lawsuit involving the use of the Meta Pixel.