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Virtual Influencers

All articles tagged with #virtual influencers

technology1 year ago

"TikTok Explores AI Avatars for Revolutionary Advertising Campaigns"

TikTok is reportedly developing AI avatars to create sponsored content and promote items on its platform, potentially competing with human influencers. The avatars would read scripts from advertisers or sellers on TikTok Shop, but the feature is not live yet and may still undergo changes. The platform will need to navigate how to share sponsorship dollars between virtual influencers and human creators without antagonizing its user base, especially after asking them to call on Congress not to ban TikTok.

via The Verge|
#ai-avatars#creator-economy#e-commerce
technology1 year ago

"The Rise of AI-Generated Models Challenges Social Media Influencers"

Social media influencers are facing competition from AI-generated models as companies like The Clueless create virtual influencers like Aitana Lopez, offering cost-effective and creatively controllable alternatives to human influencers. The rise of AI has also led to concerns about deepfake videos, prompting platforms like Meta to introduce "Made with AI" labels. While human influencers are also leveraging AI technology to improve their content, the influencer market is expected to grow significantly, presenting both challenges and opportunities for the industry.

via NDTV|
#ai#deepfake#influencer-marketing
technology2 years ago

Gaming's Top YouTuber Aims to Be Replaced by AI

Jordi Van Den Bussche, a popular gaming YouTuber known as Kwebbelkop, has developed an AI influencer platform to create and upload videos without his direct involvement. Faced with burnout and the limitations of being the sole face of his brand, Van Den Bussche created AI tools that can generate content based on his likeness and simplify the creation process. The platform aims to address the "key person problem" in the creator industry and provide a solution for creators who want to continue their brand without the limitations of human involvement. While the success of AI-generated creators remains to be seen, Van Den Bussche believes in the potential of these tools and has a waitlist of influencer friends eager to adopt them.

via WIRED|
#ai#content-creation#influencers