MIPTV 2021: Scripted Slowdown and Reality TV Resurgence Predicted.
Originally Published 2 years ago — by Deadline
MipTV 2023 saw a slowdown in scripted TV drama due to spiraling budgets, the cost-of-living crisis, and chaos in the American market. However, unscripted formats are experiencing a revival, with The Traitors leading the way. The Free Ad-supported Streaming TV (FAST) Summit was a hit, with execs discussing revenue opportunities. U.S. shows had a bigger presence at Canneseries, and MipTV still has a place in the market, with attendance up 22% from 2022.