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Threads

All articles tagged with #threads

Meta's Threads Surpasses X in Global Daily Active Users

Originally Published 3 months ago — by Forbes

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Source: Forbes

Threads, Meta's text-based social media platform, has surpassed Elon Musk's X in daily active users worldwide for the first time, driven by its integration with Instagram and growing user base, although X still leads in U.S. users and website visits. The platform's rise signals potential for increased ad revenue for Meta, contrasting with X's declining ad income post-Musk takeover.

Threads Users Show Low Link Engagement

Originally Published 6 months ago — by Engadget

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Source: Engadget

Two years after its launch, Threads has gained over 350 million monthly users but still sends very little traffic to external websites, with referral traffic remaining a small fraction of overall platform activity despite recent efforts to improve link visibility. The platform's reluctance to prioritize links may hinder its growth as a destination for creators and publishers seeking to drive traffic, raising questions about its future role and effectiveness in a changing social media landscape.

Threads Approaching X's Daily User Count, New Data Reveals

Originally Published 6 months ago — by TechCrunch

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Source: TechCrunch

Instagram Threads is rapidly approaching X in daily app users, with 115.1 million compared to X's 132 million, driven by significant growth in 2025, while X maintains a web visit advantage. Bluesky, a smaller decentralized network, shows strong growth but remains niche. The competition is mainly on mobile, with Threads gaining ground, but X still leads in web traffic and overall user metrics. The long-term battle will depend on user engagement and monetization strategies.

Threads Enhances User Engagement with New Messaging and Content Features

Originally Published 6 months ago — by The Verge

Featured image for Threads Enhances User Engagement with New Messaging and Content Features
Source: The Verge

Threads has launched direct messaging, allowing private one-on-one conversations between followers or mutual followers, with plans to expand messaging options and introduce new features like message requests, inbox filters, and group chats, while emphasizing privacy and community feedback.

Threads Launches DMs and New Features to Enhance User Engagement

Originally Published 6 months ago — by TechCrunch

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Source: TechCrunch

Meta's Threads app is introducing direct messaging (DMs) to enhance user interaction, supporting one-on-one chats, emoji reactions, and spam reporting, with plans for future features like group chats. The app aims to build a community-focused experience, distinct from Instagram, and is exploring new login options and community engagement tools, while emphasizing non-encrypted DMs to foster open conversations. Despite its rapid growth to 350 million users, Threads continues to evolve its features and user engagement strategies.

Threads Enhances Fediverse Content Integration for Users

Originally Published 6 months ago — by The Verge

Featured image for Threads Enhances Fediverse Content Integration for Users
Source: The Verge

Meta's Threads app is integrating fediverse content by adding a dedicated, non-algorithmic feed for posts from Mastodon and other fediverse platforms, along with a search feature for discovering fediverse users, aiming to bridge external social content with the platform while maintaining separation for clarity and moderation.