Meta’s Threads Focuses on Podcasters to Grow User Base
Meta's new platform Threads is focusing on attracting podcasters to draw in users, aiming to leverage podcast creators' audiences to boost engagement and growth.
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Threads
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Threads Enhances Community Features with Badges and Engagement Tools
Meta's Threads app has achieved significant growth with 400 million monthly users, aiming to become the go-to platform for discussing current events by focusing on vertical content like sports, entertainment, and news, and competing beyond just X (Twitter).
Threads Introduces Group Chats and Expands Messaging to the EU
Meta is rolling out group chat features on Threads, allowing users to create shared conversations with up to 50 followers, with plans to expand messaging capabilities and regional availability, including support for group chats in the EU.
Meta's Threads Surpasses X in Global Daily Active Users
Threads, Meta's text-based social media platform, has surpassed Elon Musk's X in daily active users worldwide for the first time, driven by its integration with Instagram and growing user base, although X still leads in U.S. users and website visits. The platform's rise signals potential for increased ad revenue for Meta, contrasting with X's declining ad income post-Musk takeover.
Threads Introduces 10K Character Long-Form Post Support
Threads is introducing a new feature allowing users to attach up to 10,000 characters of text to their posts, enabling more detailed expression and promotion of content, with the option to include links to full content from other platforms.
Threads Users Show Low Link Engagement
Two years after its launch, Threads has gained over 350 million monthly users but still sends very little traffic to external websites, with referral traffic remaining a small fraction of overall platform activity despite recent efforts to improve link visibility. The platform's reluctance to prioritize links may hinder its growth as a destination for creators and publishers seeking to drive traffic, raising questions about its future role and effectiveness in a changing social media landscape.
Threads Approaching X's Daily User Count, New Data Reveals
Instagram Threads is rapidly approaching X in daily app users, with 115.1 million compared to X's 132 million, driven by significant growth in 2025, while X maintains a web visit advantage. Bluesky, a smaller decentralized network, shows strong growth but remains niche. The competition is mainly on mobile, with Threads gaining ground, but X still leads in web traffic and overall user metrics. The long-term battle will depend on user engagement and monetization strategies.
Meta's Threads Expands DMs to All Users Amid Relevancy Push
Instagram Threads' recent addition of direct messages has sparked user backlash, especially among women, who express concerns over harassment, spam, and lack of opt-out options, highlighting challenges in balancing new features with user control and safety.
Apple Joins Threads After Two Years
Apple has officially joined Threads, launching its account with nearly 5 million followers due to Instagram's auto-follow feature, marking its cautious yet notable entry into a new social media platform amid ongoing presence on X and other platforms.
Threads Enhances User Engagement with New Messaging and Content Features
Threads has launched direct messaging, allowing private one-on-one conversations between followers or mutual followers, with plans to expand messaging options and introduce new features like message requests, inbox filters, and group chats, while emphasizing privacy and community feedback.
Threads Launches DMs and New Features to Enhance User Engagement
Meta's Threads app is introducing direct messaging (DMs) to enhance user interaction, supporting one-on-one chats, emoji reactions, and spam reporting, with plans for future features like group chats. The app aims to build a community-focused experience, distinct from Instagram, and is exploring new login options and community engagement tools, while emphasizing non-encrypted DMs to foster open conversations. Despite its rapid growth to 350 million users, Threads continues to evolve its features and user engagement strategies.
Threads Introduces Advanced Word Filtering and Spoiler Management Features
Threads has introduced a new, more customizable word filtering system that allows users to block specific words, phrases, and emojis with optional time limits, enabling a more tailored and comfortable social media experience separate from Instagram.
Threads Introduces Enhanced Hidden Words Management and Spoiler Prevention Features
Meta's Threads app now allows users to manage Hidden Words separately from Instagram and set temporary time limits for filters, enhancing personalized content control and indicating a move towards making Threads more independent from Instagram.
Threads Enhances Fediverse Content Integration for Users
Meta's Threads app is integrating fediverse content by adding a dedicated, non-algorithmic feed for posts from Mastodon and other fediverse platforms, along with a search feature for discovering fediverse users, aiming to bridge external social content with the platform while maintaining separation for clarity and moderation.
Meta's Threads Introduces Spoiler Tags to Combat Spoilers
Meta's new app Threads is introducing a spoiler-hiding feature that blurs text or images marked as spoilers, encouraging more open discussions about TV shows and movies without revealing key plot points, aiming to boost engagement in entertainment conversations.