Tag

Content Sharing

All articles tagged with #content sharing

Spotify Introduces In-App Messaging to Enhance Sharing and Engagement

Originally Published 4 months ago — by Music Business Worldwide

Featured image for Spotify Introduces In-App Messaging to Enhance Sharing and Engagement
Source: Music Business Worldwide

Spotify has introduced a new in-app direct messaging feature for mobile users in select markets, allowing users to share music, podcasts, and audiobooks with friends and family, enhancing content discovery and social interaction within the platform. The feature supports text and emojis, is optional, and is designed to complement existing social media sharing options, with privacy and moderation measures in place.

Disney and ITV Partner for Content Sharing and New Streaming Opportunities

Originally Published 6 months ago — by Variety

Disney and ITV have formed a unique partnership to share selected content across their streaming platforms, Disney+ and ITVX, launching on July 16. Each platform will feature curated content from the other, aiming to attract different audience segments and boost subscriptions, with around 70-100 hours of content shared and refreshed every few months. This deal reflects a broader trend of streaming services collaborating with traditional broadcasters to expand their reach and content offerings.