Threads is introducing a new feature allowing users to attach up to 10,000 characters of text to their posts, enabling more detailed expression and promotion of content, with the option to include links to full content from other platforms.
Spotify has introduced a new in-app direct messaging feature for mobile users in select markets, allowing users to share music, podcasts, and audiobooks with friends and family, enhancing content discovery and social interaction within the platform. The feature supports text and emojis, is optional, and is designed to complement existing social media sharing options, with privacy and moderation measures in place.
Disney and ITV have formed a unique partnership to share selected content across their streaming platforms, Disney+ and ITVX, launching on July 16. Each platform will feature curated content from the other, aiming to attract different audience segments and boost subscriptions, with around 70-100 hours of content shared and refreshed every few months. This deal reflects a broader trend of streaming services collaborating with traditional broadcasters to expand their reach and content offerings.
Facebook is testing a feature that uses Meta AI to generate content ideas from users' camera rolls, with opt-in options and assurances that media won't be used for ad targeting or AI training, though concerns about privacy remain.