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Threads Users Show Low Link Engagement

Originally Published 6 months ago — by Engadget

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Source: Engadget

Two years after its launch, Threads has gained over 350 million monthly users but still sends very little traffic to external websites, with referral traffic remaining a small fraction of overall platform activity despite recent efforts to improve link visibility. The platform's reluctance to prioritize links may hinder its growth as a destination for creators and publishers seeking to drive traffic, raising questions about its future role and effectiveness in a changing social media landscape.