Meta's Threads app has achieved significant growth with 400 million monthly users, aiming to become the go-to platform for discussing current events by focusing on vertical content like sports, entertainment, and news, and competing beyond just X (Twitter).
Locket, a photo-sharing app known for its widget-based sharing and 80 million downloads, is introducing a new celebrity-focused feature called 'Celebrity Lockets' to boost growth and engagement by allowing artists to share updates directly with fans' home screens, aiming to deepen user connection and attract new users, though its effectiveness remains uncertain.