Temple Hill Entertainment

Mattel's American Girl Doll Movie Set to Challenge Barbie's Success

Originally Published 2 years ago — by Fox Business

Mattel is planning to bring its popular doll brand, American Girl, to the big screen with a live-action movie. The film will be written and produced by Lindsey Anderson Beer, in collaboration with Paramount Pictures and Temple Hill Entertainment. Mattel's previous movie adaptation, "Barbie," earned over $1.44 billion in global ticket sales. The American Girl brand, owned by Mattel since 1998, has sold over 36 million dolls and brought in $103.7 million in net sales in the first three quarters of 2022. Mattel has been focusing on expanding its entertainment offerings and has other brands, such as Hot Wheels and Polly Pocket, in the pipeline for content development.