All articles tagged with #mattel
Originally Published 2 months ago — by The Hollywood Reporter
Netflix has signed a groundbreaking deal with Mattel and Hasbro to produce toys, games, and merchandise based on the hit franchise 'KPop Demon Hunters,' with products launching in 2026, marking a major expansion into consumer products for the streaming giant.
Originally Published 2 months ago — by CNBC
Mattel's third-quarter earnings missed Wall Street expectations due to a 12% decline in North American sales, primarily impacted by tariffs and shifting retailer ordering patterns, leading to a 4% drop in after-hours stock. Despite challenges, the company remains optimistic about the fourth quarter and is expanding its entertainment and licensing efforts.
Originally Published 2 months ago — by Deadline
Netflix has partnered with Hasbro and Mattel to create a toy line for the animated film KPop Demon Hunters, with products launching in 2026 and pre-orders starting soon, following the film's massive popularity and soundtrack success.
Originally Published 2 months ago — by CNBC
Netflix is partnering with Mattel and Hasbro to create a range of toys and merchandise based on its popular animated film 'KPop Demon Hunters,' with products expected in spring 2026, following the film's record-breaking success and theatrical releases.
Originally Published 2 months ago — by Variety
Netflix's popular animated film 'KPop Demon Hunters' is set to inspire a wide range of merchandise, including toys, dolls, and games, with Mattel and Hasbro named as co-master licensees. The products will be available globally starting spring 2026, capitalizing on the film's massive success and fan demand.
Originally Published 4 months ago — by Nintendo Life
Mattel has announced a special edition Pauline Hot Wheels vehicle, inspired by her appearance in Mario Kart, available for pre-order at $22, arriving in September 2025, featuring a Rhodamine red body and premium packaging.
Originally Published 6 months ago — by Los Angeles Times
Mattel has introduced a new Barbie doll with Type 1 diabetes, featuring medical devices like an insulin pump and glucose monitor, as part of its effort to increase representation of medical conditions and disabilities. Developed in partnership with Breakthrough T1D, the doll aims to raise awareness and help children see themselves reflected in their toys. The launch coincided with an advocacy event for diabetes research funding, highlighting the importance of visibility for the condition.
Originally Published 6 months ago — by Deadline
Jon M. Chu is set to direct a live-action Hot Wheels movie for Mattel, Warner Bros, and Bad Robot, inspired by the popular toy car brand, with a script by Juel Taylor and Tony Rettenmaier. The film aims to showcase the brand's themes of imagination and thrill, and is part of a broader collaboration involving multiple toy brands and media projects.
Originally Published 6 months ago — by PYMNTS.com
Mattel is partnering with OpenAI to integrate conversational AI into its toys like Barbie and Hot Wheels, aiming to create smarter, more responsive playthings that adapt to children’s preferences. While this innovation promises educational and creative benefits, it raises concerns about privacy and the potential impact on imaginative play, prompting calls for transparency and robust data protections. The success of this venture could redefine interactive play and set new standards for trust in AI-powered toys.
Originally Published 7 months ago — by Reuters
Mattel is partnering with OpenAI to develop AI-powered toys and games, with plans to launch its first such product later this year, aiming to enhance play experiences while focusing on safety and privacy, amidst a challenging economic environment for toy sales.
Originally Published 1 year ago — by BBC.com
A South Carolina mother has filed a $5 million class action lawsuit against Mattel after discovering that the packaging of a Wicked-themed doll mistakenly included the address of a pornographic website. The error led to her minor daughter accessing inappropriate content, causing emotional distress. Mattel has apologized and recalled the dolls, but the lawsuit accuses the company of negligence and violating consumer protection laws, while also seeking damages for affected consumers across the U.S.
Originally Published 1 year ago — by Kotaku
Mattel is facing a class action lawsuit after a packaging error on its special-edition Wicked dolls directed children to a pornographic website. The lawsuit, filed by a South Carolina mother, claims her child experienced emotional distress after visiting the site. Mattel has recalled the dolls but did not offer refunds, arguing the error does not affect the product's value. The incident highlights the importance of accurate packaging, especially for products aimed at young children.
Originally Published 1 year ago — by The Guardian US
A South Carolina mother has filed a class-action lawsuit against Mattel after discovering that packaging for Wicked dolls mistakenly included a link to a pornographic website. The lawsuit, filed in Los Angeles, seeks at least $5 million in damages, accusing Mattel of negligence and violating consumer protection laws. Mattel has recalled the dolls and resumed sales with corrected packaging, but has not offered refunds. The company expressed regret for the error, which was intended to direct customers to the WickedMovie.com site.
Originally Published 1 year ago — by Rolling Stone
A South Carolina mother has filed a class action lawsuit against Mattel after her daughter was exposed to pornographic content due to a misprinted website on a 'Wicked' doll box. The website, intended to direct users to the official Wicked movie site, instead led to a porn site. Mattel has apologized for the error, advising parents to discard the packaging and offering customer support. The mother claims the product is unfit for its intended audience and seeks damages.
Originally Published 1 year ago — by Deadline
Mattel faces a potential class action lawsuit after a link to a pornographic website was found on the packaging of its 'Wicked' dolls, which are tie-in merchandise for the popular film. The lawsuit, filed by Holly Ricketson, claims that her daughter accessed the inappropriate content via the link, and Mattel has not offered refunds to affected consumers. The complaint seeks class certification and damages exceeding $5 million. Mattel has since removed the dolls from stores and advised consumers to discard the packaging.