All articles tagged with #sponsorships
Caitlin Clark has significantly boosted WNBA attendance and visibility, but her success has sparked controversy and resentment among some players. While her popularity is partly attributed to her race and appearance, her impact on the league's financial and public profile is undeniable. Despite criticisms, Clark's presence is seen as beneficial for the WNBA, bringing in new fans and sponsorships.
Caitlin Clark, expected to be the No. 1 overall pick in the WNBA draft, will not take a pay cut transitioning from college to the professional league, as she brings national and regional sponsorships with her. Her WNBA rookie contract starts at $76,535 and increases over the years. She also has potential to earn additional income through league and team-specific marketing agreements, as well as bonuses for Commissioner's Cup and playoffs.
YouTube TV is now selling sponsorships for its popular zen moments, which were previously used to fill unsold or partially filled ad breaks. The move is aimed at increasing revenue to keep subscription costs down. The company is also planning to introduce customizable multiview and improved picture quality in the near future.
Twitch has abandoned its proposed branded content guidelines that would have limited the use of sponsorships and branded logos on the platform. The guidelines were met with backlash from content creators who rely on sponsorships as a main source of revenue. Twitch has now removed the guidelines and stated that it will not prevent streamers from entering into direct relationships with sponsors. This comes after a series of misfires and bad press for Twitch, including a deepfake porn scandal and an ongoing exodus of top talent.
The proposed merger between the PGA Tour and LIV Golf has raised concerns about sponsorships and antitrust issues. The deal, which includes Europe's DP World Tour, would end all pending litigation between the two leagues. While the merger could lead to more endorsements for players in the long run, some sponsors are waiting to see how the regulatory process plays out before making decisions. The deal is also prompting questions about LIV's financial backer, the Saudi Arabia Public Investment Fund, and its potential impact on the game of golf.
LSU basketball player Angel Reese leads all college basketball players in name, image, and likeness (NIL) deals, with a total valuation of $392,000 and 17 sponsorships, including McDonald's, Xfinity, and Wingstop. Reese's brand includes her nickname "Bayou Barbie," and she and her team are attempting to trademark it to sell merchandise. Women's basketball has seen a significant increase in NIL deals, with a growth of 186%. Reese, in her junior year, has no plans to enter the WNBA and wants to continue building her brand in college.