Twitch Backtracks on Controversial Ad Changes and Bans.
Twitch has abandoned its proposed branded content guidelines that would have limited the use of sponsorships and branded logos on the platform. The guidelines were met with backlash from content creators who rely on sponsorships as a main source of revenue. Twitch has now removed the guidelines and stated that it will not prevent streamers from entering into direct relationships with sponsors. This comes after a series of misfires and bad press for Twitch, including a deepfake porn scandal and an ongoing exodus of top talent.