NCAA approves jersey patches, unlocking a new revenue stream for college programs
The NCAA Division I Cabinet approved jersey patch sponsorships, allowing up to two additional logos on uniforms and one on equipment during preseason and postseason, plus another logo on uniforms/apparel during conference championships; patches are capped at 4 square inches and the policy takes effect Aug. 1, 2026 for non-NCAA championship competition. Schools like LSU and UNLV have already inked deals, signaling a new major revenue stream for programs.