"Tubi Unveils International Expansion with New Logo and Brand Identity"
Originally Published 1 year ago — by Variety
Tubi, the ad-supported streaming service owned by Fox Corp., has unveiled a new logo and sonic brand identity in preparation for its international expansion, starting with the U.K. The revamped branding, featuring a vibrant purple and yellow color scheme, aims to convey a sense of discovery and engagement. The company's growth is driven by its appeal to young, multicultural audiences, and it offers a diverse library of content, including new originals and popular titles. Tubi's increased viewership has positioned it ahead of competitors like Roku Channel and Pluto TV, with plans for further global expansion and continued revenue growth.