PUMA Launches AI-Designed Inverse Sneakers
Originally Published 1 year ago — by HYPEBEAST
PUMA has launched the Inverse sneaker, a new design inspired by its archival Y2K-era PUMA Inhale, created using generative AI and refined with human input. The sneaker features a sleek profile with a mesh-forward design, curvilinear overlays, and a technical midsole cage. The inaugural colorway includes a fiery red mesh upper with black and amethyst purple accents. This release marks PUMA's exploration of combining AI with traditional design processes to innovate in the fashion industry.