All articles tagged with #puma
Anta Sports has agreed to acquire a 29.06% stake in Puma SE for about €1.5 billion ($1.8 billion), financed entirely with internal cash, with closing expected by the end of 2026. Anta will seek representation on Puma’s supervisory board while preserving Puma’s brand identity and independence, and it says it currently has no plan to make a takeover offer, though a deeper partnership could be explored in the future.
Ballet-inspired sneakers are surging in 2026, marrying the delicate charm of ballet flats with all-day comfort. Adidas, Puma, Naturalizer and other brands are rolling out walkable, supportive designs (such as Adidas Barreda Mary Jane, Puma Speedcat Go, JW PEI Flavia, and Naturalizer Tallulah) that work with city styles from NYC to spring outfits.
Nadia Kokni has been appointed as PUMA's Vice President of Global Brand Marketing, where she will lead the company's brand strategy and creative direction globally, aiming to enhance storytelling and consumer engagement as part of PUMA's growth and brand transformation efforts.
Sega and Puma have launched a limited-edition sneaker and apparel collection to celebrate Sonic Racing: CrossWorlds, featuring character-inspired trainers and racing-themed clothing, available from October 30th, with in-game decals also included.
Shares of Puma soared after reports that Artemis, controlled by the Pinault family, is considering selling its 29% stake in the company, prompting investor interest amid Artemis's broader portfolio concerns.
The Pinault family is considering selling Puma, a German sports brand whose market value has halved in the past year, and has reached out to potential buyers including Anta Sports and Li Ning, amid ongoing deliberations and a recent surge in Puma's share price following the news.
Puma's shares dropped 18% after the company reported worse-than-expected Q2 sales and cut its full-year outlook due to the impact of U.S. tariffs, expecting a low-double digit sales decline and a significant profit loss in 2025 amid ongoing geopolitical and macroeconomic challenges.
Manchester City has extended its 10-year kit partnership with Puma until 2035, in a deal worth at least £1 billion, making it the largest in Premier League history, surpassing rival clubs' deals and coinciding with a period of significant success for the club.
PUMA has launched the Inverse sneaker, a new design inspired by its archival Y2K-era PUMA Inhale, created using generative AI and refined with human input. The sneaker features a sleek profile with a mesh-forward design, curvilinear overlays, and a technical midsole cage. The inaugural colorway includes a fiery red mesh upper with black and amethyst purple accents. This release marks PUMA's exploration of combining AI with traditional design processes to innovate in the fashion industry.
Puma and Sony Playstation have collaborated on a new collection of sneakers, featuring the iconic Playstation control scheme embossed into the suede and packaging inspired by the PS5's box. The collection includes two pairs of Puma Suede and two pairs of Puma RS-X, all set to release on April 18th with a $100 MSRP.
Emily Ratajkowski and Ashley Graham joined other stars at the PUMA Ready To Wear Fall 2024 runway show in NYC, showcasing stylish looks and enjoying the star-studded event. The show featured a variety of futuristic and ready-to-wear outfits, with celebrity guests adding their personal sense of style to the occasion.
German apparel brand Puma has announced that it will no longer sponsor Israel's national soccer team as part of its new business strategy. Puma denies that the decision is in response to pressure from pro-Palestinian activists calling for boycotts, divestment, and sanctions against Israel. The company's contract with Israel's soccer federation expires in 2024, and it has been the official sponsor of the national team since 2018. Puma's move follows a similar decision by Ben & Jerry's to stop selling its ice cream in the West Bank.
Puma will end its sponsorship of Israel's national soccer team next year, a decision that the company says is unrelated to the ongoing conflict in Gaza or the BDS movement. The decision was made in 2022 as part of Puma's strategy and was not influenced by external causes. The announcement has been celebrated by the pro-Palestinian BDS movement, which has targeted Puma since 2018. The Israel Football Association rejected the BDS campaign's characterization of the decision, stating that it was due to failed contract negotiations. Puma will announce new partnerships with other national teams in the coming year.
Puma will end its sponsorship of Israel's national football team next year as part of its "fewer-bigger-better strategy," according to a spokesperson for the German sportswear firm. The decision was made in 2022 and was not influenced by the boycott calls from the Palestinian-led Boycott, Divestment and Sanctions (BDS) movement. Puma's contracts with some federations, including Serbia and Israel, will expire in 2024. The BDS movement had called for a boycott of Puma over its sponsorship of the Israeli team, and boycott calls have grown stronger following Israel's military offensive in the Gaza Strip.
Puma will not renew its kit sponsorship deal with Israel's national soccer team when the contract expires in 2024, a decision the company says was made in 2022 and is unrelated to the Israel-Hamas conflict. Puma also announced the end of its deal with the Serbian national team and plans to unveil two new signees as part of its marketing strategy. The decision comes amid calls for boycotts against companies with business interests linked to Israel.