Snap has introduced new AR features and minigames like Synth Riders, Star Wars, and Avatar: The Last Airbender on its upcoming Snap Spectacles, which are designed to be smaller and more capable than current developer kits. The company is focusing on expanding its AR content library and developer tools, with plans for consumer-ready AR glasses in 2026 that will support a range of immersive experiences and third-party content.
Snap has launched Snap OS 2.0, an update for its AR glasses software, featuring a faster native browser with WebXR support, a new home screen, resizable windows, and enhanced AR experiences like Spotlight Lens and Gallery Lens, ahead of its consumer Spectacles launch planned for 2026.
An experimental AR app developed with Snap Spectacles and Google’s Gemini AI can detect and block real-world ads in real time, offering a glimpse into a future where users can control their visual environment and challenge traditional advertising, though it currently faces technical and accessibility limitations.
