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Smartcast Operating System

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"Walmart's Acquisition of VIZIO to Boost Walmart Connect via SmartCast OS"

Originally Published 1 year ago — by Walmart Corporate

Walmart has agreed to acquire VIZIO Holding Corp. for approximately $2.3 billion, aiming to leverage VIZIO's SmartCast Operating System to enhance its Walmart Connect media business and create new opportunities for advertisers. The acquisition is expected to accelerate Walmart's media business in the U.S. and provide innovative television and in-home entertainment experiences for customers. VIZIO's customer-centric platform and advertising business, which has over 500 direct advertiser relationships, will be integrated with Walmart Connect. The transaction is subject to regulatory clearance and other closing conditions specified in the merger agreement.

businessbusinessacquisitionadvertisingbusinesssmartcast-operating-systemviziowalmart

"Walmart's $2.3 Billion Vizio Acquisition Signals Shift to Ad-Focused Strategy"

Originally Published 1 year ago — by CNBC

Featured image for "Walmart's $2.3 Billion Vizio Acquisition Signals Shift to Ad-Focused Strategy"
Source: CNBC

Walmart has agreed to acquire TV maker Vizio for $2.3 billion in cash, aiming to grow its ad business through Vizio's SmartCast Operating System, which allows users to stream free ad-supported content on their TVs. The move comes as Walmart seeks to expand its media business and capitalize on higher profit margins in advertising sales, with the potential to leverage Vizio's customer-centric platform for profitable growth.

businessbusinessacquisitionad-businessbusinesssmartcast-operating-systemviziowalmart