All articles tagged with #search ads
Apple is planning to introduce search advertising in Apple Maps starting in 2026, allowing businesses to pay for prominent placement in search results, similar to App Store ads, with AI to improve relevance. This move could face consumer backlash due to concerns over increased advertising on the iPhone, which already displays ads for Apple services. The feature is expected to launch possibly in spring 2026 with no specific date confirmed.
Google is redesigning search ads by grouping sponsored results into a single, clearly labeled section at the top of the search page, with options to hide them, aiming to improve navigation and user experience. The change is rolling out globally on mobile and desktop.
Google is launching a new 'Sponsored results' label worldwide to clearly identify ads in search results, allowing users to hide ad groups for a personalized browsing experience, which could impact ad engagement and quality.
Google has quietly adjusted its advertising auctions to meet revenue targets, increasing the cost of ads and reserve pricing by up to 5% for the average advertiser. Some queries may have seen prices raised by as much as 10%, according to a Google Ad executive. The search engine does not inform advertisers about these pricing changes. This revelation has raised concerns about whether Google manipulates Smart Bidding for profit. Google is currently on trial for alleged antitrust violations, including using underhand tactics to maintain its dominance in the search industry.