Google is launching a new 'Sponsored results' label worldwide to clearly identify ads in search results, allowing users to hide ad groups for a personalized browsing experience, which could impact ad engagement and quality.
X, formerly known as Twitter, has been found running unlabeled ads in users' Following feeds, making it difficult for users to distinguish between regular posts and advertisements. It is unclear whether this is a glitch or a deliberate attempt to deceive consumers. The issue arises after X changed its ad labeling format in July, which some critics argue made the ads less noticeable. The Federal Trade Commission (FTC) has been urged to investigate X's use of stealth ads and potentially impose fines and sanctions. The problem with ad labeling is seen as a stain on the reputation of X's newly hired CEO, Linda Yaccarino. X has not responded to press inquiries.