Google Enhances Search Ads with New AI Features and Customization Options

TL;DR Summary
Google is redesigning search ads by grouping sponsored results into a single, clearly labeled section at the top of the search page, with options to hide them, aiming to improve navigation and user experience. The change is rolling out globally on mobile and desktop.
- Google is making search ads more and less avoidable Engadget
- Google will let you hide sponsored results in search — after you’ve seen them The Verge
- Google rolls out new global ‘Sponsored results’ ad label Search Engine Land
- Google updates Search and Discover with collapsible ads, AI features, and more TechCrunch
- Google Adds AI Features To Search, New Search Ads Controls Social Media Today
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