All articles tagged with #scopely
Pokémon GO is celebrating its 9th anniversary with new artwork hinting at the arrival of Paradox Pokémon, which are past or future versions of existing Pokémon like Great Tusk and Iron Treads, along with potential new events and features, amidst recent corporate changes involving its developer Niantic.
Monopoly Go, a popular multiplayer mobile board game, has generated over 2 billion dollars in revenue since its launch, with a marketing budget of nearly $500 million, surpassing the production costs of major games like Spider-Man 2 and The Last Of Us Part II. The success of Monopoly Go highlights the significant investment required for mobile game development and the challenges faced by traditional console game publishers entering the mobile gaming space.
Monopoly Go, a popular multiplayer mobile board game, has generated over $2 billion in revenue since its launch, with over 100 million downloads. However, its studio, Scopely, has spent nearly $500 million on marketing alone, surpassing the development budgets of major games like Spider-Man 2 and The Last of Us Part II. The significant marketing investment highlights the competitive and costly nature of the mobile gaming industry, emphasizing the challenges and expenses associated with creating successful mobile games.
The free-to-play mobile game Monopoly Go has generated over $2 billion in revenue within its first 10 months, with developer Scopely spending a staggering $500 million on marketing and user acquisition. This marketing budget surpasses the development costs of major AAA titles like The Last of Us Part 2 and Horizon Forbidden West. The game's hyperlocal marketing approach, tailored to each region, contributed to rapid recoupment of spending within days or weeks, a feat uncommon in the gaming industry. Monopoly Go's success highlights the immense scale and revenue potential of some mobile games.
Savvy Games Group, a games and esports company owned by the Saudi government’s Public Investment Fund, has agreed to acquire mobile games studio Scopely for $4.9 billion. Scopely will operate as an “autonomous company” under the Savvy umbrella, and will continue to be led by co-CEOs Walter Driver and Javier Ferreira. The acquisition will strengthen Savvy's ability to deliver new products for the global gaming community and build on Scopely’s cross-platform approach to extend its live services expertise to new segments like PC, console and more.
Savvy Games Group, owned by Saudi Arabia's Public Investment Fund, has agreed to acquire mobile game publisher and developer Scopely for $4.9 billion. The acquisition strengthens Savvy's ability to deliver new products for the global gaming community and helps fulfill Scopely's ambitions to grow and strengthen its portfolio of original and beloved brands. Scopely will remain an autonomous operating company under the Savvy umbrella, and the acquisition builds on Scopely's cross-platform approach to extend its live services expertise to new segments like PC, console, and other platforms.
Savvy Games Group, owned by Saudi Arabia's Public Investment Fund, has agreed to acquire mobile game maker Scopely for $4.9 billion. Scopely will operate as an autonomous company under the Savvy umbrella, joining other companies in its portfolio such as esports brand ESL FaceIt Group. The acquisition is subject to regulatory approval. Scopely's co-CEOs will continue to lead the company.