"Monopoly Go: Marketing Budget Exceeds Development Costs and Hits $2B in Revenue"
TL;DR Summary
Monopoly Go, a popular multiplayer mobile board game, has generated over 2 billion dollars in revenue since its launch, with a marketing budget of nearly $500 million, surpassing the production costs of major games like Spider-Man 2 and The Last Of Us Part II. The success of Monopoly Go highlights the significant investment required for mobile game development and the challenges faced by traditional console game publishers entering the mobile gaming space.
- Monopoly Go Spent More on Marketing Than Sony Spent to Make Spider-Man 2 Gizmodo
- Monopoly Go Devs Spent More On Marketing Than It Cost To Develop The Last Of Us 2 GameSpot
- Monopoly Go Marketing Budget Was Almost Half A Billion Dollars Kotaku
- Monopoly Go hits $2B in revenue just 10 months after launch VentureBeat
- Scopely's Massimo Maietti to discuss the record-breaking hit Monopoly GO! at Pocket Gamer Connects San Francisco Pocket Gamer.Biz
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