"Monopoly Go: The $500M Marketing Phenomenon"

Monopoly Go, a popular multiplayer mobile board game, has generated over $2 billion in revenue since its launch, with over 100 million downloads. However, its studio, Scopely, has spent nearly $500 million on marketing alone, surpassing the development budgets of major games like Spider-Man 2 and The Last of Us Part II. The significant marketing investment highlights the competitive and costly nature of the mobile gaming industry, emphasizing the challenges and expenses associated with creating successful mobile games.