"Monopoly Go: Marketing Budget Exceeds Development Costs and Hits $2B in Revenue"
Monopoly Go, a popular multiplayer mobile board game, has generated over 2 billion dollars in revenue since its launch, with a marketing budget of nearly $500 million, surpassing the production costs of major games like Spider-Man 2 and The Last Of Us Part II. The success of Monopoly Go highlights the significant investment required for mobile game development and the challenges faced by traditional console game publishers entering the mobile gaming space.
