Anta Sports Bets Big on Puma with 29% Stake in $1.8B Deal
Anta Sports has agreed to acquire a 29.06% stake in Puma SE for about €1.5 billion ($1.8 billion), financed entirely with internal cash, with closing expected by the end of 2026. Anta will seek representation on Puma’s supervisory board while preserving Puma’s brand identity and independence, and it says it currently has no plan to make a takeover offer, though a deeper partnership could be explored in the future.