Manchester City has extended its 10-year kit partnership with Puma until 2035, in a deal worth at least £1 billion, making it the largest in Premier League history, surpassing rival clubs' deals and coinciding with a period of significant success for the club.
Nike secures a major victory over Adidas by winning the contract to supply the official kits for the German national soccer teams from 2027 to 2034, ending Adidas' seven-decade partnership with the German Football Association. The decision was based on Nike's superior financial offer and its vision for developing women's football and grassroots sports in Germany. This comes as a blow to Adidas, which has been facing financial challenges, including a recent net loss and the fallout from ending its partnership with rapper Ye.
Manchester United has signed a 10-year, £900 million ($1.1 billion) deal with Adidas, renewing their partnership as the club's official kit supplier. The agreement, which extends until June 2035, will see Adidas continue to support the club's men's and women's teams. The original deal, signed in 2015, was a record-breaking £750 million agreement. Manchester United's return to the UEFA Champions League this season has further boosted the value of the partnership. The club is still in talks for a potential sale, with Qatar's Sheikh Jassim bin Hamad al-Thani and British billionaire Jim Ratcliffe among the potential suitors.