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Public Messaging

All articles tagged with #public messaging

health2 years ago

The Unintended Consequences of Promoting Vapes as 95% Safer than Cigarettes

The messaging that vaping is 95% safer than smoking has backfired, leading to an increase in children taking up vaping, according to Dr. Mike McKean, a top health expert. He argues that the messaging should have been clearer that vapes are only for adults addicted to cigarettes. While evidence on the health risks of vaping is still being gathered, McKean emphasizes that vaping is not for children and young people and could be harmful to them. The unintended consequence of the "switch to vape" message has driven children to become addicted to vaping, neglecting their well-being. The 95% safer figure is still used by the vaping industry, but experts agree that vaping carries a fraction of the risk of cigarettes. However, the long-term effects and risks of vaping are still unknown, and there is concern about the increasing number of young people using vapes.