
Rivian Faces Challenges: Job Cuts and Pricing Pressure Amid EV Demand Shift
Rivian's stock plummeted as the company announced a lower-than-expected production outlook for 2024 and revealed plans to cut 10% of its salaried staff due to economic uncertainty. The electric vehicle maker reported mixed fourth quarter results, with revenue slightly exceeding estimates but with a wider-than-expected adjusted loss per share. Rivian's CEO emphasized the company's focus on driving cost efficiency, achieving positive margins, and building its go-to-market function to support long-term growth. The company's profitability plans are crucial for its survival, as it aims to reach "modest gross profit" by the end of 2024.





